What We Believe: BBH’s Eight Principles of Sustainable Investing (2024)

2. Identifying businesses that compound capital through a market cycle steers investors toward sustainable firms.

It is our view that high-quality businesses that meet our qualitative and quantitative criteria are better positioned to compound capital through a full cycle. As a result, we typically avoid businesses with the following characteristics: excessive leverage, high capital expenditure requirements and revenue models reliant on hard-to-predict commoditized goods. Consequently, our clients’ portfolios tend to have limited exposure to energy exploration and production (E&P), coal or other asset-heavy businesses. Additionally, we seek to invest with businesses that efficiently manage their assets and resources, which reduces operational costs, drives better economic returns and reduces business risk.

3. Focusing on key stakeholder relationships helps identify firms with excellent social practices.

Similarly, our investment criteria focus on the important stakeholders that engage with our portfolio companies, including their employees and communities broadly. We believe a company that invests in its brand, customers and communities creates a virtuous circle of behavior. For example, a business that focuses on its employees creates better outcomes for all its constituents. Better outcomes lead to market share gains and pricing power. Market share gains and pricing power lead to better economics for the business. Better economics often lead to further investment in employees. Ultimately, a business that focuses on its employees and customers expands its competitive moat, resulting in long-term sustainability of the business.

4. Identifying businesses that make effective management decisions leads to companies with strong governance.

Understanding what motivates management decisions is arguably one of the most important components of the research process for any long-term fundamental investor. Examining how the board, C-suite and management are incentivized and how compensation is structured, understanding whether the company has a strong corporate culture, identifying whether the management team is transparent and forthright in its communication with investors, employees and customers and determining if management decisions today will positively affect the future success of the business and related stakeholders all assist in identifying ethical companies with strong corporate governance.

5. ESG investing does not mean investors must sacrifice returns.
It is important to note that when choosing ESG investing, investors are not giving up returns simply because they select such an investment approach. Rather, they are adding qualitative factors to their fundamental investment criteria, which are aimed at identifying excellent businesses that generate sustainable shareholder value. In fact, we believe that because our investment approach is anchored in investing in sustainable companies, our clients’ portfolios benefit over time.

8. Philanthropy can also be an excellent way to make a “positive, measurable social and environmental impact,” though it does not generate a financial return.
For those seeking to create a positive impact, we recommend that philanthropy play a role in the plan. First, for some very specific causes like protecting certain endangered species, philanthropy is the only option, as most impact funds do not invest in such granular themes. Second, and most importantly, depending on the cause a client wants to support and the opportunity set on offer to do so, philanthropy may be a more effective way to make the impact most important to that client. When discussing sustainable investing with our clients, we typically will also raise the topic of philanthropy in an effort to take a more holistic approach to aligning our clients’ goals with their values.

How we work with clients to implement their philanthropic and sustainable investment plans
BBH’s investment philosophy and manager selection process naturally results in an investment platform that includes managers who implicitly incorporate ESG factors into their security selection process, and we report on this alignment over time. When we begin working with clients, BBH seeks to define and understand a client’s values and the related objectives for her wealth, including the goals of her investment portfolio, by deploying our proprietary values-based planning and socially responsible investing tools and methodologies. A client’s discrete set of values and goals are imbued into their sustainable investment portfolio to create a truly unique offering for each client.

As follows is an example of a taxable investor seeking to grow wealth over time in a sustainable investment portfolio, with income and liquidity as secondary considerations. After extensive conversations with a client, we learned that her custom sustainable investment portfolio would include investment strategies aligned with ESG and no meaningful exposure to oil and gas, coal, nuclear power, weapons, tobacco, adult entertainment and alcohol. Through discussions with the client, we defined meaningful exposure as any manager deriving over 5% of total revenues from their underlying holdings. From there, BBH created a taxable, balanced growth portfolio with underlying managers whose approaches aligned with ESG and did not include equities and issuers with more than 5% of their total revenues derived from the aforementioned specific themes included in our proprietary strategies and among our external managers’ holdings, which represent the 9% shaded section of the nearby chart. We then reallocated capital to other investments that met our client’s needs. The resulting portfolio was a sustainable investment portfolio that aligned with our client’s objectives. We follow a similar process for all clients seeking sustainable portfolios and customize according to each client’s unique objectives.

Conclusion

Sustainable investing is a complicated topic with many considerations, and this document merely provides an overview of its many facets, how BBH offers it to clients and what our key beliefs are surrounding it. Ultimately, sustainable investing is not a product, but an approach. There is no one-size-fits-all solution, and individuals who choose to pursue this approach must be committed to the required work and ongoing conversation it entails. In summary, investors must understand the methodologies used to construct their portfolios to ensure an outcome that aligns with their personal values and expected investment returns. If you would like to learn more, please call 212-425-1818 or email BBHPrivateBanking@bbh.com.